Depth of Field | The 4:Minute.Media Update

		APRIL 2006

Rwandan genocide survivor Murangira Emmanuel standing in front of "death houses" at Murambi Genocide Memorial in Rwanda

4:Minute.Media was notified last week by SMITHSONIAN magazine that Sean Sheridan’s photograph of Rwandan genocide survivor Murangira Emmanuel has been named a finalist in the magazine’s 3rd Annual Photo Contest. Sheridan’s photograph was among more than 7,500 entries that SMITHSONIAN received WORLDWIDE.

Welcome to depth of field

Dear friend,

Welcome to the inaugural Depth of Field, the 4:Minute.Media update. Things have been moving fast here, so it's time to highlight a few of the videos, photography, brand design and print communciation we've created recently that may be of interest to our clients, friends and family. About the photograph in SMITHSONIAN: As we were leaving the Murambi death rooms, I asked Emmanuel if I could take his photograph. I gave him a big hug and told him I was so sorry for his loss. I'll never forget it. So apart from elevating your brand, one of the things we thrive on at 4:Minute.Media is to capture moments and create media, like this photograph, that bear witness to some of life’s harshest realities and, perhaps, give hope along the way. It’s really the essence of our brand, our company. Please share what we're doing! See you next time.

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Sheridan took the picture the afternoon of October 21, 2005, at Murambi Genocide Memorial in southern Rwanda. According to Emmanuel, in April 1994 Hutu leaders in the region encouraged nearly 40,000 Tutsi people to gather at Murambi—which was at the time a technical college—telling them they would be safe. Yet over the course of four days they were all slaughtered. Emmauel, along with his wife and children, were shot in the head and thrown into one of several mass graves. Miraculously, Emmanuel lived and scrambled out of the grave during the night, walking to freedom in neighboring Burundi. One of only four Murambi survivors, Emmanuel returned after the genocide to honor his dead wife and children by telling his story. Today the bodies rest in the rooms (visible in the background of the photograph) where they were killed. It is an amazing, horrifying site: hands pleading, heads cradled by arms, skulls cracked open by machetes, tiny babies missing legs or arms, and women with tarnished wedding rings still on.

If the photograph wins, it will be published in the August issue of SMITHSONIAN magazine. You can see the photograph now on SMITHSONIAN magazine’s Web site by clicking the photo contest link or in the 4:Minute.Media documentary photography collection.

PHOTO SPECIFICS: Sheridan used a Nikon D70 with a 70-300 Sigma lens shooting camera RAW on aperture priority mode. Focal length was 70mm; exposure was 1/125s at f/13.

Michael Toschi inspects his shoes coming off the factory line in Italy

4:Minute.Media has followed up our Michael Toschi International promotional movie with a Michael Toschi Golf image movie. Using new footage shot on location in California along with footage shot in Italy, the Michael Toschi Golf movie sets new standards for product-driven visual branding. The movie will be shown wherever Michael Toschi Golf product is sold and marketed.

moving pictures

Horizon International
Shot in Uganda, South Africa and Zimbabwe in October 2005, the first Horizon International movie tells a gripping tale of how HIV/AIDS is affecting vulnerable children and families.

brand design

eMi
4:Minute.Media has launched a completely redesigned Web site for Engineering Ministries International. An eMi South Asia site is in development.

PRINT COMMUNICATION

Children of War
The concept and copy created by 4:Minute.Media for a World Vision-designed Children of War PSA campaign was shown at last July’s G8 meeting in Scotland.